As today's entertainment landscape changes beyond easy predictability, experience remains a valuable asset — as long as it's driven by adaptability and vision. With a quarter century in the industry as a producer, brand marketer and lauded music supervisor, Next Thing CEO Paul Stewart personifies the qualities of a tech-savvy industry player relevant in the 21st century.
"It goes back to me growing up in Los Angeles at time when surf/skate culture and hip-hop were just starting out with their shared genuine street-level drive for expression," Stewart explains. Paul originally tasted success in the late 1980s with the record label Delicious Vinyl, promoting hits like Tone-Loc's "Wild Thing" and Young MC's "Bust A Move", the very first platinum hip-hop records ever from the West Coast. In the 1990s, the L.A. native founded the street promotions company PMP, promoting acts like Queen Latifah, Busta Rhymes, and Cypress Hill, and building a client list including Sony, Warner Bros. and Universal. After Def Jam co-founder Russell Simmons tapped Stewart to open Def Jam's West Coast office, Stewart transformed PMP into a powerful urban music management company, and then an Island/Def Jam-affiliated record label. Through PMP, Stewart discovered and developed multi-platinum musical artists Coolio ("Fantastic Voyage"), The Pharcyde ("Passin' Me By"), Montell Jordan ("This Is How We Do It") and House of Pain ("Jump Around").
Stewart continues to make waves with his latest power move, partnering in 2010 with Lady GaGa's worldwide manager Troy Carter to form Atom Factory Music Licensing, Inc. "I understand what music supervisors need because I've been on that side of the fence, but I also feel the music from a fan's perspective," says Stewart, whose music supervision credits in over thirty films includes Academy Award-winning Hustle & Flow (Oscar for Best Original Song), Four Brothers, 2 Fast 2 Furious and Poetic Justice. "With Atom Factory we're providing film and TV outlets with a curated catalog of songs that's unparalleled, alongside our unbeatable roster of producers, writers and artists."
Streetwise styles with popular appeal? Check. A keen eye for rising talent? Boldface check. Stewart gave future feature-film directors Dave Meyers, F. Gary Gray and Paul Hunter their first shots behind the camera as music video directors, and ran the marketing and promotion divisions of Ice Cube’s Time/Warner-distributed record label Street Knowledge during the launch of the hit Friday film franchise. Stewart partnered with director/producer George Tillman, supervising the music for the Babershop franchise and period piece Men of Honor. Producer and director John Singleton has long relied on Stewart for his film's music needs, from the Tupac Shakur/Janet Jackson vehicle Poetic Justice to the 2005 film Hustle & Flow.
Fundamental to signing Eminem, Dr. Dre and DMX to pioneering on-line music distributor ARTISTdirect, Stewart has long embraced the game-changing potential of digital download sales. Stewart’s long-lauded penchant for finding the right song at the right moment and status as a key player in the rise of hip-hop culture have made him a valued consultant and entertainment marketer for brands as varied as Puma, T-Mobile, and Dr. Pepper.
Paul is proud of his role as an indispensable ambassador for urban culture but insists the best is yet to come. "The music industry and entertainment landscapes keep changing," Stewart says. "It's an exciting time, and I'm committed to guiding those changes while providing the sounds for what's next."
Facebook (public figure): www.facebook.com/julieasmithtv
Facebook (personal): www.facebook.com/bellejuliesmith
Here is a link to my hosting reel: http://www.youtube.com/watch?v=DwRS5o3GRDs
The Glenn Twins
You mean to tell me……not 1 person, not 1 friend said hey man, chill the fuck out.
Idf good old violence gets you going this flick is for you!
1) Only submit 2 or 3 songs maximum for any one cue. (only mp3′s)
2) Songs must be clearly identified as to what cue it is being submitted for
3) Must Have Meta Data on MP3′s filled out
4) If submitting for more then 2 cues pls only send zipped folders via yousendit.com or sendspace.com
5) We will let YOU know if any of your material is being considered, pls don’t ask us!!
Send to firstname.lastname@example.org
Below are the Cue’s and brief descriptions explaining what we are looking for pls don’t submit anything if you don’t have something that makes sense.
I’m working on a indi film “High School”
Have 3 slots left need to fill.
ALL SONGS MUST BE A QUICK CLEAR @ POSTED RATES – & I NEED SUBMISSIONS ASAP
Main Titles- $5,000 ALL IN – These songs worked but we couldn’t clear
Skateboard Stunt- $2,500 ALL IN – Fun, High energy, needs to build
End Titles – $5,000 ALL IN – The Good Guy’s win! Great energy!Epic sounding – Needs to be a great song!!
Next Thing helped PUMA program some events at the PUMA social club LA. Below are some pix from last night with the legendary Maseo of De La Soul Djing! Also performing was DJ Smiles Davis and the Beatards! Great night packed house with happy folks! Thanks to Jesse Roman, Khari Mdnor, Lacy Maxwell, Fred Johnson and everybody at PUMA!
Photos Courtesy of Neel Brown